Welcome to Roanoke

Situated along the Blue Ridge Mountains, Roanoke, Virginia, has a diverse mix of natural, cultural, and historical treasures. Both visitors and residents alike enjoy Roanoke’s small-city charm and cosmopolitan amenities.

Natural Beauty and Recreation

The Star City’s natural beauty captivates many residents and visitors. Hiking, biking, walking, running, boating, fishing, and camping are all popular choices to enjoy Roanoke’s immediate access to the outdoors. When completed, the Roanoke River Greenway, a paved trail along the Roanoke River, will form the spine of the Roanoke Valley Greenways, connecting Roanoke County, the cities of Roanoke and Salem, and the Town of Vinton along a 27-milelong greenway, trail, and blueway. Roanoke is also near several lakes and within a few hours drive to ski resorts.

The Heart of the City

The heart of Roanoke is downtown, with its vibrant art scene and bustling open-air market. The Roanoke City Market is one of the oldest operating open-air markets in the country with local and regional farmers, vendors, and artisans selling fresh vegetables, baked goods, flowers, jewelry, crafts, and more. The City Market area is lined with an eclectic array of dining and shopping options to satisfy a full range of tastes and whims. On many Saturdays live music adds to the friendly vibe.

Cultural Attractions

The Taubman Museum of Art juts out into the downtown Roanoke skyline and nestles into the cityscape alongside treasured traditional brick buildings. The museum features a broad spectrum of art and draws visitors from near and far. Other local cultural attractions include a science museum, a history museum, an historic art-house movie theater, and a mountaintop zoo, as well as professional theaters featuring ballet, opera companies, and off-Broadway productions.


Spectator sports enthusiasts can enjoy the Salem Red Sox, a professional Minor League Baseball team, while access to Virginia Tech athletics in Blacksburg is only a 40-minute drive or Wi-Fi enabled Smart Way bus ride from Roanoke.

Entrepreneurial Spirit

A burgeoning entrepreneurial undercurrent is palpable in Roanoke. Several colleges and universities, coffee houses, art galleries, outdoor and cultural festivals, specialty shops, parks, and public gardens all beckon the innovative mind and spirit. Among the many organizations that are contributing to innovation in the region are Virginia Tech’s Institute for Creativity Arts, and Technology; VT KnowledgeWorks; the Roanoke-Blacksburg Technology Council; and CoLab.

All-America City

Roanoke is a five-time “All-America City” and a three-time “Top Digital City’ winner. It has also been designated, “One of America’s Most Livable Communities.” In Money magazine's 12th annual Best Places to Live survey, Roanoke was chosen the third best small southern city in which to live.